In the late 19th century, R.T. Davis purchased a struggling milling company that put out a ready-made pancake mix branded with an older, matronly black woman in an apron and kerchief. Aunt Jemima’s appearance on the package implied long hours in a southern kitchen and an authentic, homey product.
Saturday, June 16, 2012
How Aunt Jemima Changed U.S. Trademark Law
In the late 19th century, R.T. Davis purchased a struggling milling company that put out a ready-made pancake mix branded with an older, matronly black woman in an apron and kerchief. Aunt Jemima’s appearance on the package implied long hours in a southern kitchen and an authentic, homey product.
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