The World's Nicest Cease-And-Desist Letter Ever Goes Viral, Sells Books - Forbes

Companies go to great lengths to protect their trademarks. The standard response for copyright infringement is to send a threatening letter from a lawyer and threaten to sue. But the people at Jack Daniel's, one of America’s most iconic brands, opted for true southern hospitality toward Patrick Wensink, an obscure Louisville-based author of a new satirical novel, Broken Piano For President .